TikTok Engagement Rate Calculator

Measure Your TikTok Impact

Engagement rate is a key metric for social media success, indicating how actively an audience is interacting with content. This calculator helps TikTok creators and marketers measure the effectiveness of their videos by calculating the engagement rate based on likes, comments, shares, and follower count.

The Engagement Rate Formula Explained

Engagement Rate (%) = (Total Engagements / Follower Count) * 100

• Total Engagements: The sum of all interactions on a video (Likes + Comments + Shares).
• Follower Count: The number of followers the creator had at the time the video was posted.

How to Use the Calculator

1. Enter Engagements: Input the number of Likes, Comments, and Shares for a specific video.
2. Enter Follower Count: Input the total number of followers.
3. Calculate: The tool will display the video's engagement rate as a percentage.

Real-World Example

A TikTok creator with 10,000 followers posts a video that gets:

• Likes: 1,200
• Comments: 80
• Shares: 50

Calculation:

• Total Engagements: 1200 + 80 + 50 = 1,330
• Engagement Rate: (1,330 / 10,000) * 100 = 13.3%

Frequently Asked Questions (FAQ)

• What is a good engagement rate on TikTok? TikTok generally has higher engagement rates than other platforms.
  • 1-3%: Low
  • 4-7%: Average
  • 8-15%: Good
  • 15%+: Excellent / Viral
• Should I use follower count or view count? Using follower count is the standard method for calculating an account's overall engagement rate. Some marketers also calculate engagement per view (Total Engagements / View Count), which can be useful for measuring the virality of a single video, but that is a different metric.
• Why is engagement rate important? It's a key indicator of audience interest and content quality. For creators looking for brand deals, a high engagement rate is often more important to sponsors than a high follower count, as it shows an active and loyal community.